My traffic goal on February 23, 2013
New goals - More traffic, more donations and increased profitability of website
1. Alliances/Partnering and Fundraising:
Alliances and fundraising
Non-denominational parachurch with young people especially.
AWANA - Each week, more than two million kids ages 2 to 18 participate in Awana. This includes more than 1.1 million in 102 countries outside of the U.S., the most children that Awana has ever reached internationally.
As a ministry leader for over 60 years, Awana is making an impact. A national survey found Awana to be as important to our alumni's spiritual foundation as all other church activities combined. Among alumni who participated in our programs for at least six years, 92.7 percent still attend church at least weekly as adults!
2. Deciding on a 2014 website revenue goal and then based on meeting website traffic objectives and fundraising objectives allocating an internet marketing Budget
Internet marketing budget calculator
I have a guide on paid vs. unpaid strategies and friends who can assist me.
3. Website Profitability:
7 keys to doubling your websites profits in 7 weeks
1. Traffic
A. Number of Visitors - cover this more below
B. Getting bounce rate from 67% to 50% via videos/side bars to key/engaging content/quizes/etc. We have 200 videos but they are not strategically places. Joomla has more robust design features, but no plug in that automatically gives related articles. We need a volunteers to have better internal linking for SEO long tail and to increase engagement. Easier editing if we want to match AIG's number of content pages: Joomla WYSIWIG editor
C. Quality of visitors - more christian referral sources
D. Driving people to a Creation Magazine landing page via Facebook marketing. Email marketing can do that too. Ryan Jackson is an expert at this and he thinks the cost of acquisition would be less than the profits. Could do a small test for either. Email marketing campaign $4,000 to $5,000.
E. Mobile marketing
He thinks your mobile web marketing is well designed and that AIG may be driving visitors to mobile via advertsing.
CMI - Mobile Web vs. Online
creation.com has more
page views from a computer browser than from a mobile device browser in
the United States.
AIG
Mobile Web vs. Online
answersingenesis.org has
more page views from a computer browser than from a mobile device
browser in the United States.
See: Creation.com - Quantcast and Answers in Genesis - Quantcast
Responsive web design - Wikipedia
Responsive design allows your audience to view your website on all devices. Whether on a desktop or smartphone, a responsive site renders the best experience for every visitor.
Web widget:
Make widgets for websites and android: http://widgetsmaker.com
2. Opt-ins - email addresses - Free chapters of books, direct them to video but give up email address, etc.
Ryan Jackson thinks you can double this.
3. Conversion percentages - orange tags and do not have to hover over purchases, better stores, testing, sales funnel and directing them. Report of conversion path and critical elements by Marketing Sherpa: Critical conversion path elements
Aussie Ryan Jackson is a Christian and an expert at making a website more responsive in terms of profitability. he can help us but at what traffic point?
From his website on his companies services: Responsive web design by Ryan Jackson
Your website is your main
customer facing brand representative and it communicates who you are,
what you do, how you do it and how to do business with you. Produce
Standards of excellence and we design with keeping ROI in mind – we are
strategic thinkers.
If your website doesn’t
give your target audience the design and information they need to
contact you right away, then it has failed.
Direct Response Websites
are designed to entice a visitor to take action, they should have easy
to follow navigation, and should use proven interactive techniques.
Sorry, your personal opinion about what looks good doesn’t really matter.
Now your audience… their opinion does matter. They will even guide you to make the most effective site!
Now your audience… their opinion does matter. They will even guide you to make the most effective site!
Testing 3 months for websites. $2,500 a month testing.
$4,000 redesign of shopping cart which includes testing.
4. Items per sale - expand kid offering via kim, increase the amount of DVDs, find out what kind of items particularly sell well and produce more of them, apologetic work on the case for Christ/resurrection, Fulfilled prophecy, making refuting evolution less americanized, bundling, creation buyers club
5. Average sales price - bundling, creation buyers club, more products, better store
6. Transactions per customer
7. Profit margin - Higher amount of sales means percentage of cost to produce the materials goes down such as labor cost
8. Bonus: Affiliate marketing - Have someone take it over and give profit sharing?
4. Traffic sources:
Complete guide to traffic sources
Free Internet marketing course - Quicksprouts
Bloggers:
Blogger outreach
book I bought: Authority Blogging - 300 pages
Web widgets:
How to create a custom widget: http://www.gwtproject.org/doc/
How to create an animated web widget: http://developer.nokia.com/
How to make a web widget: http://www.masternewmedia.org/
Video marketing statistics:
25 amazing video marketing statistics
18 big video marketing statistics
Ray comfort has about 80,000 subscribers
Answers in Genesis has about 21,000 subscribers
Nature's invitation
Free Video marketing guides:
Free video marketing course at YouTube
YouTube Marketing Guide - Kissemetrics
Books:
YouTube marketing strategies - 2014 book - $3.00
YouTube marketing an hour a day - $7.00 used books
StumbleUpon marketing:
StunbleUpon Marketing Article
Stumble Upon Book
Outsourcing via volunteers:
Content leverage system video - Pete Williams
Content leverage system - blueprint
Aussie Internet marketer - Pete Williams on outsourcing and content creation and referral links
Aussie Internet marketer - Pete Williams - Outsource profits part 1
Aussie Internet Marketer - Pete Williams - Outsourcing - part 2
5. Long term traffic goals:
Long term traffic goals
Future mobile goals
- UNIQUES
291,116 -9% - PEOPLE
244,988 -9% - VISITS
509,717 -10% - PAGE VIEWS
880,419 -10%
| LAST MONTH MAR 05, 2014 - APR 03, 2014 | UNIQUES | PEOPLE | VISITS | PAGE VIEWS |
|---|---|---|---|---|
| creation.com | 291,116 | 244,988 | 509,717 | 880,419 |
| answersingenesis.org | 1,148,085 | 996,473 | 1,758,841 | 2,791,991 |
| freethoughtblogs.com | 535,680 | 387,923 | 1,700,849 | 4,090,609 |
Updated Apr 5, 2014 • Next: Apr 6, 2014 by 9AM PDT
Audience Also Likes
Data Source: United States
The people who visit creation.com are also likely to visit these categories and sites:
| Affinity | Business News & Info |
|---|---|
| 5.1x | Forbes |
| 1.1x | Reuters |
| Affinity | Magazines |
|---|---|
| 5.1x | Forbes |
| 4.8x | National Geographic |
| Affinity | Weather |
|---|---|
| 2.0x | weather.com |
| 1.4x | AccuWeather |
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